Strategic SaaS & Fintech Growth Leader
Executive sales leader with 20+ years of experience driving scalable revenue, market expansion, and customer success in SaaS, fintech, banking, and financial services technology. Known for strengthening individual sales performance by identifying each team member’s strengths and aligning them with strategic goals. Proven success in building high-performance teams, launching GTM strategies across North America, and securing partnerships with financial institutions, OEM captives, and public agencies. Recognized for balancing growth strategies with customer trust, ensuring long-term adoption, retention, and brand leadership.
Core Competencies
- Enterprise Sales Leadership & GTM Strategy
- Asset Finance & Banking Technology Expertise
- Customer Retention, NRR/GRR Growth, & Satisfaction (NPS)
- Strategic Partnerships & Channel Development
- Executive Stakeholder Engagement & Industry Thought Leadership
- SaaS, Sales Forecasting, P&L Accountability, KPI Reporting
- High-Performance, Team Building & Mentorship
- CRM Optimization (Salesforce, Pipedrive)
Professional Experience
Vice President of Sales
C&A Associates – Denham Springs, Louisiana
Oct 2016 – Present
- Scaled national sales operations for RFID and fintech SaaS platforms serving law enforcement and government sectors.
- Built and led a high-performing team of regional account managers across North America.
- Forged strategic partnerships with financial institutions and public agencies, strengthening the adoption of asset tracking and compliance technology.
- Optimized Salesforce and Pipedrive CRM systems with health scoring and pipeline forecasting, strengthening customer retention.
- Represented the company at national industry associations, elevating brand reputation as a trusted fintech partner.
Director of Financial Services
Unwired Banking – Austin, Texas
2015 – 2016
- Played a key role in securing 60% of the company’s first year signed contracts through targeted financial services sales.
- Developed mobile-first fraud detection and compliance strategies for digital banking clients.
- Bridged product and sales teams to refine offerings for asset and consumer finance markets.
Sales Manager
Hydeman Company – Kansas City, Kansas
2013 – 2015
- Directed enterprise account management for regional banking and fintech customers.
- Increased client satisfaction through tailored onboarding and engagement.
- Created forecasting systems for executives, enabling better resource planning and quota management.
Account Executive
Modern Banking Systems – Ralston, Nebraska
2011 – 2013
- Strengthened existing customer relationships and expanded account value by introducing additional services, with a focus on online teller system solutions.
- Evaluated IT infrastructure for financial institutions and recommended upgrades to support fraud prevention and compliance.
Regional Sales Manager
Data Center Inc. – Hutchinson, Kansas
2005 – 2010
- Managed strategic fintech accounts, leading onboarding, client success, and customer training programs.
- Drove the adoption of iCore360 core processing software, helping banks streamline operations and improve efficiency.
- Supported clients in fintech processing initiatives, positioning institutions to capitalize on emerging growth opportunities.
Regional Sales & Service Manager
Tipton Systems – St. Louis, Missouri
1992 – 2005
- Established a new market presence in Kansas City, expanding operations into Western Missouri and Kansas.
- Served dual role as service technician and sales leader, building a customer base from the ground up.
- Developed new client relationships and grew territory revenue through strategic sales and service delivery.
- Recruited, trained, and led a sales team and service representatives, ensuring long-term growth and client satisfaction.
- Introduced the first digital check imaging software to the region, positioning the company as a fintech innovator and trusted partner for banks and financial institutions.
Education
- Bachelor’s Degree, Organizational Leadership, May 2025 – Arizona State University
- Electronic Technician Diploma – DeVry University
Technical & Industry Skills
- CRM: Salesforce, Pipedrive, HubSpot
- SaaS Growth Analytics: Forecasting, NRR/GRR Dashboards
- Industry Expertise: Banking, Asset Finance, Risk Management, Identity Verification
- Cross-Functional Leadership: Sales, Product, Customer Success
Additional Accomplishments & Community Leadership
Advisor – Design Theory Program
Avala University – Kansas City, Missouri
2025 – Present
- Selected as a program advisor, providing guidance, mentorship, and industry insight to support student development and curriculum alignment.
- Contributed to program strategy through participation in the Advisor Center, leveraging resources, tools, and collaboration with fellow advisors.
- Supported the university’s mission of innovation, leadership, and organizational change by advising on design thinking and practical applications in business and education.
Eagle Scout – Demonstrated early leadership, responsibility, and commitment to community service.
Captain, Odessa Fire & Rescue Department (20 years, Retired) – Helped establish the Odessa Fire Protection District and led teams in high-pressure emergency response environments.
Scoutmaster, Boy Scouts of America – Mentored youth in leadership, responsibility, and service, building strong community engagement.